We build brands that stand up in a world of change.
We distill complex organizations and the enormous challenges they face into a clear and captivating promise. It’s not about packaging. It’s unearthing the powerful story at the heart of every client’s mission, and then telling it. And we don’t do it alone. We bake intense client collaboration into our process, and great purpose is the result. A brand should be as inspired as the people behind it. Because it should inspire every person who encounters it. You deserve a partner that brings inspiration to work, every day.
Senior Vice President / Brand Positioning / Issue Communications / Education
Michelle digs in and dives deep on complex issues and campaigns. With more than 15 years of experience, she revels in working on behalf of clients that tap into her inner education wonk, passion for storytelling and appreciation of smart strategy. She supported the move to consistent academic standards and improved assessments and created brand identities and suites of materials for a range of clients. Michelle is proud to have worked on behalf the Council of Chief State School Officers, Smarter Balanced Assessment Consortium, National Council of La Raza, College of the Holy Cross, Teach For America and others.
Before joining GMMB, Michelle provided public and government relations services for nonprofit education and social policy organizations with a strong emphasis in secondary education. Michelle has her roots in New Mexico, where she grew up and worked for former Senator Jeff Bingaman.
Director of Brand Strategy / Brand Positioning / Issue Communications
As GMMB’s brand strategy lead, Oliver Griswold helps his clients dig deep into their purpose, rediscover their identity, and engage their most important audiences with newfound resonance. He shakes the rust off the identities of leading non-profits, companies, foundations, and trade associations and polishes them until they shine. Weaving research insights into stories that capture the unique promise of the organization, he aims to delight the people behind a brand and captivate the people it needs to reach.
Drawing on a product marketing and political background that honed his instincts for what compels consumers and voters to listen, Oliver’s recent brand projects have sharpened the voices of clients like Mathematica, Oxfam, The Nature Conservancy, The Walton Family Foundation, The University of Washington, Evergreen State College, The Allen Institute, and the Public Library Association.
Senior Account Executive
Gayatri is a fervent believer in the power of storytelling. As a senior account executive on GMMB’s Brand Group, she uses her research, writing and analysis skills to help brands that matter come to life. Before joining the Brand Group Gayatri was a project manager at GMMB, working directly with both Account and Creative teams to deliver sharp, impactful creative on time and within budget. Her clients include the National Marine Sanctuary Foundation, JSSA, NASPA, Anera, the National Confectioners Association, Zero to Three, the Maternal Health Task Force and the American Beverage Association. Gayatri graduated cum laude from the University of North Carolina at Chapel Hill with a dual degree in Global Studies and Creative Writing.
Design Director / Brand Positioning / Creative Content
Serrin joined GMMB in 2006. As the Design Director she has led much of GMMB’s brand identity work, establishing the logos, style guides and other visual elements for clients including the Heathcare Distribution Alliance, College of the Holy Cross, the American Beverage Association’s Mixify and Point of Sale campaigns, the Jesuit Volunteer Corps and the CHPA Educational Foundation. Serrin creates a wide range of print and online materials including annual reports, event signage, collateral pieces, banner ads and websites. She created a series of materials for the 2008 and 2014 global launch of the Bill & Melinda Gates Foundation’s Nutrition Advocacy, which included banners and materials for press conferences in Washington, DC, London, Ethiopia, Senegal, Vietnam, India and Peru, along with a website. She also designed the entry pages for the Vermont Health Connect website as well as the identity, online ads and collateral for the Washington State health exchange, Washington Healthplanfinder.
Serrin graduated from the University of Delaware with a B.F.A. in visual communications and minors in art history and history. She also received a certificate to teach ESL and has taught with Berlitz International.
Partner / Brand Positioning / Issue Communications / Social Justice
Janet specializes in helping nonprofits raise their profiles through branding and reputation management. She offers sharp insights and wisdom to help organizations successfully navigate change. Both qualities make her a natural leader of GMMB’s brand group and an adept counselor for her clients’ challenges. For more than 20 years, she’s brought an audience-centric approach to communications, helping clients like AFSCME, the College of the Holy Cross and the American Heart Association make stronger connections with the people that matter to them. The result: communications work that isn’t simply adopted, but embraced.
Janet forges deep and lasting relationships with her clients because she cares as much as they do about issues like the environment, education, health and social justice. She provides expert counsel on message development, paid and earned media outreach and online engagement strategies. An expert in designing communications matched for each client’s specific need, she’s worked with leading philanthropies like the Bill & Melinda Gates Foundation, trade associations like the Auto Care Association and national nonprofits like the Lawyers Committee for Civil Rights. Janet’s distinctive imprint transforms her clients’ communications strategies, making them ever smarter, more human and more relevant.
Vice President / Brand Positioning / Issue Communications
Sarah brings a strong background in marketing and advertising communications and brand strategy to GMMB. Since joining GMMB in 2012, Sarah has worked on a range of brand management, health care and education issues, including overseeing communications and brand strategy for the Consumer Healthcare Products Association; brand management and strategic counsel for the American Public Transportation Association; and ongoing work with the Bill & Melinda Gates Foundation.
Prior to joining GMMB, Sarah worked for advertising agency Crispin Porter + Bogusky, where she managed the development of integrated digital, TV, print and radio campaigns for clients ranging from Fortune 500 companies such as Coca-Cola Co. and American Express to nonprofits like Big Brothers Big Sisters of America.
Vice President / Issue Communications / Brand Positioning
Kristen has spent more than eight years designing and implementing award-winning, purpose-driven communications. At GMMB, Kristen leads the communications strategy and implementation for United Technologies Corporation, Pratt & Whitney, and the Advanced Turbine Engine Company, blending her background in international relations, economics, and communications. Before joining GMMB, Kristen led communications initiatives at the Department of Defense, the Air Force Medical Service, the Department of Veterans Affairs, and the Department of State.
Vice President / Brand Positioning / Issue Communications / Environment
Frances is a member of GMMB’s education and brand teams. She coordinates efforts to build grassroots communications capacity in support of education reform and executes soup-to-nuts brand development for clients in the nonprofit and foundation space. She has experience guiding clients through complete rebrands—from new logos, positioning and messaging to websites and core materials. Frances has also coordinated efforts to build grassroots communications capacity for Linked Learning partners and districts across California on behalf of the James Irvine Foundation.