Corporate Social Impact
Consumer demand isn’t always about products.
Consumers increasingly expect their favorite brands not only to serve their needs, but to serve the world, too. So we help you do just that, all while navigating the brazen demands of public opinion. From helping Johnson & Johnson build the National Safe Kids Campaign, to working with AT&T to connect more people to its mentoring program, to telling the story of Visa’s financial inclusion work, we know how to demonstrate the power of business to make a better world.
Rebecca brings a strong background in strategic communications, project management and digital media to her work with the American Beverage Association. Currently, she oversees ABA’s integrated campaign that includes advertising, branding, research, planning and digital and social media. Rebecca’s previous work at GMMB has included managing website redesign projects for Alive & Thrive, Fiat Chrysler Automobiles, the Bill & Melinda Gates Foundation and the Pritzker Children’s Initiative.
Prior to joining GMMB, Rebecca managed the communications efforts and annual fundraising events for a local education fund, and she got her start at a boutique education consulting firm where she honed her strategic communications, facilitation, and event and project management skills.
Senior Vice President & Managing Director / Issue Communications / Corporate Social Impact
Kelly brings more than 25 years of experience in client management, coalition building, issue advocacy, campaign and event planning, corporate partnership development, and fundraising. She joined GMMB in 2000 as part of the leadership team for the Robert Wood Johnson Foundation that developed and implemented the award-winning Covering Kids Campaign to get uninsured kids connected to available healthcare coverage. Kelly is a seasoned manager of cross-functional teams of all sizes, providing strategic guidance and quality control and building long-term client relationships.
Examples of her client work include developing and implementing infant and senior nutrition education and outreach for Abbott Nutrition; creating a coalition of consumer, patient, and healthcare provider organizations with Novo Nordisk to advocate for policies supporting diabetes prevention and treatment; managing consumer education campaigns focused on the safe use, storage, and disposal of over-the-counter medicine for the Consumer Healthcare Products Association Educational Foundation; and developing an advocacy training curriculum and providing advocacy counsel and technical assistance for grantees in more than a dozen countries to help increase resources for public libraries as part of the Bill & Melinda Gates Foundation’s Global Libraries initiative.
Senior Vice President & Managing Director / Issue Communications / Corporate Social Impact / Environment / Global Health
Traci leads GMMB’s San Francisco practice, which focuses on harnessing the power of philanthropy and corporate social responsibility to achieve impact. A seasoned strategist and issue advocate, Traci began her career on Capitol Hill and has since leveraged more than two decades of communications, political and issue advocacy expertise to help high-profile clients achieve impact domestically and in more than 20 countries.
Traci has served as senior strategic advisor to the Bill & Melinda Gates Foundation, the ClimateWorks Foundation, the Energy Foundation, the Climate Leadership Initiative, PATH and the World Health Organization, as well as major brands advancing social responsibility initiatives. In her spare time Traci serves as a speaker coach for TEDx Seattle.
Partner / Corporate Social Impact / Issue Communications
Madalene Milano brings more than 32 years of experience in managing, developing and implementing results-driven communications, including media relations, advertising, social marketing, partnership building and brand management. Since joining GMMB in 1994, Madalene has partnered with a range of clients—from nonprofits to leading industries—bringing her brand of research-driven common-sense solutions to solve significant challenges.
Madalene is an accomplished practitioner of public health and public safety campaigns. Her expertise in advocacy, campaign management and advertising has helped change behaviors and laws across the country, including increasing tobacco taxes to fund youth prevention programs and passing smoke-free air laws. Her innovative thinking helped create the new social norm of putting kids in the back seats of cars, raise seat belt use to an all-time high and make it harder for intoxicated drivers to get behind the wheel. Madalene currently serves on the National Board of MADD.
Vice President / Brand Positioning / Corporate Social Impact / Issue Communications / Public Health
Katie has spent more than 11 years building strategic and creative communications campaigns, specializing in brand positioning, message development, advertising and digital strategy. Currently, Katie serves as project lead for advertising, research and digital strategies for United Technologies Corporation and ATEC, a joint venture of Honeywell and Pratt & Whitney. Her past experience at GMMB includes strategic and project management of policy, education and brand positioning campaigns for nonprofit, foundation, association and political clients.
Previously, Katie was the director of brand strategy for a nonprofit dedicated to the fight against drunk driving and underage drinking. She managed the organization’s award-winning re-branding and name change from The Century Council to the Foundation for Advancing Alcohol Responsibility in 2014. Prior to that, Katie was a managing account supervisor in Ketchum’s brand management practice, where she developed and implemented creative public relations initiatives to support Dr Pepper Snapple Group and its brands.
Account Executive / Issue Communications / Corporate Social Impact
Chloe came to GMMB with experience in research, design, and content creation. She applies her communication skills, earned media experience, and writing expertise to provide account support to her clients, including Corporation for National and Community Service and Federal Emergency Management Agency. Previously, she served as a graphic design fellow for the National Park Service in Washington, D.C.
Account Supervisor / Issue Communications / Corporate Social Impact
Emily is the ultimate connector, bringing a strong background in digital advertising and brand strategy to GMMB. As a member of the issue communications and corporate social impact teams, she works to develop behavior-changing campaigns and digital strategies for clients such as Fiat Chrysler Automobiles, UnitedHealth Group, and FEMA.
Prior to joining GMMB, Emily worked for VICE Media’s creative agency VIRTUE Worldwide in her hometown of Brooklyn, where she managed the development of integrated campaigns for Fortune 500 clients in the beauty, beverage and hospitality space.
Account Executive / Corporate Social Impact
Connor has always loved to create new stories. His collaborative experiences in the world of theater and journalism have developed into professional communication skills; giving him unique critical thinking abilities, a team first mentality, and an eye for interesting and creative work. Connor joined GMMB in 2018 ready to blend his varied communication attributes with his passion for improving the lives of others and telling the stories of people who might not have the voice to do so. Connor is providing communications support for the Consumer Healthcare Products Association, Pratt & Whitney, the Public Library Association, and the National Confectioners Association.
Senior Vice President / Corporate Social Impact / Issue Communications / Public Health
Merideth brings a practical, no-nonsense approach to helping her clients build communications strategies that solve the most pressing public health challenges in the country. Merideth’s more than nine years of experience in strategic communications includes advertising, branding, research, planning and digital and social media. Merideth oversees integrated campaigns at GMMB and currently manages the Mixify campaign on behalf of the American Beverage Association (ABA).
Working alongside ABA, Coca-Cola, Dr Pepper Snapple and PepsiCo, Merideth manages this unprecedented joint effort on behalf of the beverage industry to raise awareness among teens of the importance of balancing what they eat and drink with physical activity. Mixify launched in 2014 and reaches teens through nationwide television and digital advertising, a robust social media campaign, influencer marketing and on-the-ground events across the country.
Senior Vice President / Issue Communications / Corporate Social Impact
From managing advertising campaigns in support of health reform to overseeing outreach and education efforts to enroll Americans in health coverage, Melissa is on the front lines of the Affordable Care Act’s implementation. She worked with Vermont and Washington State to introduce their marketplaces and enroll residents, with AARP to educate consumers about the ACA and Medicare, and with the Centers for Medicare & Medicaid Services to educate families about low-cost health insurance options available for their children.
Melissa currently leads GMMB’s work with Missouri Foundation for Health to address childhood obesity. In addition to health coverage projects, Melissa brings her media buying experience to integrated advertising campaigns, most recently managing a campaign to bring the story of the AT&T Aspire education initiative to life.
Vice President / Issue Communications / Corporate Social Impact
Eric is a communications professional who has helped numerous nonprofits, corporations, and political campaigns achieve their goals using well-researched and effectively targeted strategies for over a decade. He specializes in building media narratives that amplify messages to change minds and influence debates.
Prior to joining GMMB, Eric led successful communications efforts for both international and domestic organizations across a wide range of issues including global health, anti-poverty initiatives, healthcare, and U.S. politics. He has spent his career striving to create positive social change by supporting efforts like Enroll America, Evidence Action, Gwen Graham for Congress, and Obama for America. Since joining GMMB, Eric has advised Fortune 500 companies, international foundations, state governments, and federal agencies on issues like drug pricing, public health and safety, tech policy, and global development.
Senior Account Executive / Corporate Social Impact
Sara provides communications support for GMMB’s trade association, foundation, corporate and nonprofit clients including the Consumer Healthcare Products Association, Pratt & Whitney, the Public Library Association, and the Bill & Melinda Gates Foundation’s Global Libraries initiative. Sara brings strong analytical and writing skills, an eye for detail and a desire to help clients who are working to make a difference.
Prior to GMMB, Sara interned at boutique agencies in Cincinnati and Charlotte, as well as the Stockholm International Film Festival where she helped compile the official English-language festival catalogue.
Partner / Corporate Social Impact / Issue Communications / Political Campaigns / Education / Social Justice
Whether it’s casting a video to engage Mexican-American audiences in southern California or developing content that conveys complex information to D.C. opinion leaders, Jaime always aims for exact. A multi-talented communications guru with expertise in areas as diverse as labor, small business, aerospace and education, Jaime combines the grit of a Bronx-raised Colombian road cyclist with the savvy and eloquence of a Georgetown-trained Washingtonian.
Jaime began his career on Capitol Hill and has more than 20 years of policy and communications experience. He thrives on finding untapped opportunities, dives deep into issue areas, helps clients see around corners, and ensures every strategy is designed and implemented correctly from the start.
Jaime has managed major advertising and positioning accounts for corporations that include United Technologies, Sikorsky Aircraft, Honeywell and Pratt & Whitney. He is on the board of Operation Homefront and leads GMMB teams for a broad spectrum of nonprofit clients including Scholarship America, the National Council of La Raza, the Opportunity Finance Network, and the Council of the Great City Schools. He is also an advisor on teams for the American Beverage Association, the Bill & Melinda Gates Foundation, AFSCME and a host of political clients.