Finding new ways to serve the people.
We know the importance of accountability. For over 20 years, we’ve helped federal and state government departments and agencies better serve the public by providing education, information, and access to important resources. In the process, we’ve expanded volunteerism, combatted food insecurity, and given veterans, seniors, first-time homeowners, and students the tools they need to get ahead. We are lean and nimble, relentlessly focused on results. And we make sure every investment counts.
Partner / Brand Positioning / Issue Communications / Consumer Advocacy
With nearly 30 years of experience in strategic communications, Will leads innovative programs and positioning campaigns for organizations looking to strengthen their identities, increase their profiles and improve the public good. From branding initiatives to public health and corporate reputation campaigns, he brings in-depth experience in strategic planning, creative development and traditional and digital marketing approaches that work together to spur support, foster engagement and create lasting change.
While his work has helped effect tangible changes in many areas, he has particular expertise in transportation, health care and telecommunications. His skills and experience cross many disciplines: advertising, creative development, media relations, grassroots mobilization and digital and social media. Will’s present and past clients include the American Public Transportation Association, National Highway Traffic Safety Administration, USTelecom, National Safety Council, National Cable and Telecommunications Association, Chrysler and the Society for Human Resource Management.
In addition to his strategic communications work, Will also co-directs GMMB’s Creative Content Group, helping clients craft advertising, video and digital assets that are smart, creative and drive real impact.
Senior Account Executive / Issue Communications / Consumer Advocacy
Erin is a communications strategist with experience in earned media, research, production, and media planning. As part of the issue communications team, she supports GMMB’s non-profit, foundation, and government clients including the Corporation for National and Community Service and the Federal Emergency Management Association.
Erin started at GMMB as a media assistant during the 2016 election season where she helped plan media buys for candidates and issue campaigns. Previously, she worked as a production assistant and freelance reporter for national news outlets.
Vice President / Issue Communications / Education
Katie brings nearly 15 years of experience in communications strategy to a diverse portfolio of clients focused on food security and nutrition support, volunteer service, and children’s and women’s health.
Katie helped develop the Think BabiesTM campaign on behalf of ZERO TO THREE to bring national attention to what babies and their families need to thrive, and currently works with grantees to implement the campaign at the state level. She manages stakeholder outreach for a new safety net education campaign on behalf of Missouri Foundation for Health. Katie also provides strategic counsel to the Corporation for National and Community Service (CNCS)—including message development, content creation, earned, paid and digital media strategy and evaluation—to demonstrate the agency’s impact on communities and those who serve.
Recently, Katie worked with the Food Research and Action Center to provide technical assistance to states to implement research-based messages related to food insecurity and the food assistance programs. Katie previously served as the account lead for the U.S. Department of Agriculture’s Supplemental Nutrition Assistance Program (SNAP, formerly the Food Stamp Program) national media campaign to raise awareness and educate eligible individuals, families and trusted messengers about nutrition assistance as a resource to help families struggling to make ends meet. Additional clients have included the Corporate Coalition to Fight Hunger, the Robert Wood Johnson Foundation, the Women’s Heart Alliance, and the FINRA Investor Education Campaign.
Katie also serves as a point person for incoming new business requests.
Account Supervisor / Issue Communications / Corporate Social Impact
Emily is the ultimate connector, bringing a strong background in digital advertising and brand strategy to GMMB. As a member of the issue communications and corporate social impact teams, she works to develop behavior-changing campaigns and digital strategies for clients such as Fiat Chrysler Automobiles, UnitedHealth Group, and FEMA.
Prior to joining GMMB, Emily worked for VICE Media’s creative agency VIRTUE Worldwide in her hometown of Brooklyn, where she managed the development of integrated campaigns for Fortune 500 clients in the beauty, beverage and hospitality space.
Senior Vice President, Creative Director
Ben brings more than fifteen years of experience in social marketing, integrated advertising campaigns and branding. He’s a big idea generator, writer and leader of creative teams. His vivid imagination and shape shifting skills have been instrumental in expanding the firm’s capabilities, tackling new media and creating innovative ways to reach target audiences.
Ben is wired for causes and has put his creative firepower behind numerous campaigns for associations, foundations, nonprofits, government and corporations looking to strengthen their CSR efforts. He has produced effective and award-winning work for a range of clients, including the American Cancer Society Cancer Action Network, American Lung Association, Campaign for Tobacco-Free Kids, Credit Union National Association, Consumers Union, Dave Thomas Foundation for Adoption, FINRA Investor Education Foundation, L’Oreal, Lupus Foundation of America, New Jersey Department of Health, Novo Nordisk, Charles and Helen Schwab Foundation, UNICEF, USDA Supplemental Nutrition Assistance Program and the World Bank.
Prior to joining GMMB, Ben worked at McCann-Erickson, where he honed his copywriting skills and keen visual eye in the realm of product advertising. His clients included US Airways, National Breast Cancer Coalition, Points of Light Foundation and Marriott. He graduated from West Virginia University with honors, completing a triple major in English Literature, Spanish and Cultural Geography.
Partner / Issue Communications / Education
Susan co-leads our Seattle office, overseeing an innovative team that supports a diverse roster of national, Bay Area and global clients. Her primary focus is on strategic communications and advocacy around education here and abroad, edtech, public policy, public health and enhancing the quality of life in the Intermountain West.
Key clients include the Bill & Melinda Gates Foundation, LOR Foundation, Omidyar Network, National Academy Foundation (NAF), IIE (Institute of International Education), the startup Handshake, and the Centers for Disease Control and Prevention (CDC). Susan is a storyteller, writer and expert in public positioning, advocacy, leveraging digital content, media relations and public speaking training. She joined GMMB in 2009 after an award-winning career in journalism that included nearly a decade as senior editor of NPR’s All Things Considered and Morning Edition, and many years covering the White House and national politics.
Partner / Issue Communications / Consumer Advocacy
Ellen is the leader you want around when the challenge is big and the timing tight. A veteran strategist with more than 25 years working on issues and causes across sectors—from startups to NGOs—she brings a powerful blend of possibility and pragmatism that guides clients and teams toward new solutions and measurable success.
Ellen designs and manages large-scale national communications efforts, including media and partnership strategies, message and creative development, and advanced audience targeting. She led the GMMB team that created and launched the Women’s Heart Alliance and the award-winning Fight the Ladykiller campaign, which employs new strategies to combat women’s heart disease.
Whether engaging more Americans in volunteering or assisting military families to become better financially prepared, Ellen is committed to advancing positive change in people’s lives. Outside of GMMB, Ellen serves on the national board of directors of Friends of the Children, a unique mentoring program serving our most vulnerable children from kindergarten through high school.
Partner / Issue Communications / Global Health / Social Justice
Kaia is an expert in comprehensive communications and advocacy strategies who leads the firm’s global health and development portfolio, focusing on maternal, newborn and child health, nutrition and disease prevention.
She has managed in-country issue campaigns with local governments and partners, and developed U.S. and international media and advocacy strategies for some of the world’s most high-profile clients. Kaia’s secret sauce — individually designed campaigns that are culturally fluent and combine wide-ranging tactics to engage decision-makers, raise awareness and visibility, and move policy forward.
Kaia has directed award-winning issue and brand campaigns to advance causes ranging from reproductive health to maternal and child nutrition in countries as diverse as Bangladesh, Ethiopia, Israel and Viet Nam. She serves as senior strategic advisor to the Bill & Melinda Gates Foundation, PATH, Johns Hopkins University, the World Bank, and Campaign for Tobacco-Free Kids, among others.
Senior Vice President / Issue Communications / Consumer Advocacy
Sarah brings more than 15 years of experience working on a range of causes and issues from health and safety to consumer protection. Sarah has an unmatched ability to quickly understand an issue or cause, lead a team to uncover answers to the tough questions and then drive toward impactful solutions. She has created dozens of successful campaigns reaching a wide range of audiences—including connecting low-income parents to workforce training programs in the healthcare industry, helping military spouses find portable careers, and reaching homeowners about the vital importance of flood insurance in protecting their livelihoods and largest investment.
Her expertise includes qualitative and quantitative research; development of positioning platforms; messaging and target audience strategies; branding; advertising development; media planning; and analysis of campaign effectiveness.
Senior Vice President / Issue Communications / US Healthcare
Sandy brings more than 15 years of experience working with nonprofit organizations in strategic communications planning, message development, advocacy, web and social media strategy, marketing and branding.
At GMMB, Sandy specializes in health coverage, working with organizations, foundations and government agencies. She leads work for the Centers for Medicare and Medicaid Services’ Connecting Kids to Coverage Campaign, a national effort to enroll eligible families into Medicaid and the Children’s Health Insurance Program. She also provides strategic counsel and manages health coverage initiatives for the Robert Wood Johnson Foundation.
Prior to GMMB, Sandy directed strategic communications for the International Center for Research on Women (ICRW), a global development institute focused on ending global poverty among women and girls. Previously, she worked for the Alliance for Retired Americans, an affiliate of the AFL-CIO, where she helped position the organization’s communications and advocacy efforts around Medicare and Social Security. She also worked for the Children’s Defense Fund, managing communications activities to support the group’s policy advocacy and outreach to grassroots organizations.
Laura has extensive experience creating clear, colorful copy for a diverse range of clients, including AARP and the Consumer Healthcare Products Association. Before joining the creative team at GMMB, she specialized in creating digital content for major corporations including Aqua-Aston Hospitality and Marriott International. Having been raised in a bilingual household and formally educated in Hispanic literature at the University of Missouri, Laura writes fluently in Spanish and has several years of professional experience in Spanish content creation and translation, most recently for the National Highway Traffic Safety Administration and FEMA.