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Issue Communications

The world's got issues.
We find answers.

Issue Communications

Issue Communications

Our clients want to make the world better. That takes strategy.

We’ve been helping our clients get vaccines to kids, make health care affordable for hardworking families, and get drivers safely to their destination since before “Millennial” was a generation. We do it by injecting a new perspective into an old debate, stripping the issue down to its raw, animating force. Then we take it to Facebook pages, living rooms, international forums, Tumblr pages, churches, and the halls of power. We helped the Campaign for Tobacco-Free Kids turn a cigarette tax into a story about lives saved, worked with the Robert Wood Johnson Foundation to bring health care coverage to 11 million kids, and brought the issue of adoption front and center for the Dave Thomas Foundation for Adoption.

Issue Communications Team

Our TeamExperienced and driven for change

Specialties

The world’s issues don’t fit into a single box. Neither do we. After more than three decades crafting campaigns as diverse as the people we serve, we’ve built a depth and breadth of expertise you’ll have a hard time finding anywhere else. We cover a range of issue areas, from education to the environment to social justice. We work on empowering consumers across the street, protecting clean air across the country, and advocating for women and girls across the world. If something keeps you up at night, get in touch. Because it probably keeps us up, too.

Brand Strategy

We’re a mission-driven agency, and we believe that the strongest brands are mission-driven too. Whether you need to refresh your...

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Advertising

Your message won’t do much work for you if it goes to the wrong place. We help put your message in front of the people who need to see...

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Digital

In a digital world, we know how important it is to have the right online presence. We deploy our digital strategists to create a smart...

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Creative Content

We believe a good strategy goes hand-in-hand with compelling creative. In an increasingly cluttered communications environment, you can say...

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Movement Building

A message can be powerful; a movement can’t be ignored. Sometimes you need to take your cause directly to the streets or the halls of...

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Public Relations

We’ve been crafting, refining, and delivering targeted messages from the day we opened our doors. Whether you have a fully developed...

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If you’ve found your purpose, we’ll find your brand.

We’re a mission-driven agency, and we believe that the strongest brands are mission-driven too. Whether you need to refresh your decades-old image for the modern day, or you’re just starting off on your journey toward impact, we can help you uncover truths about yourself that will point you in the right direction. We take you through an intensive branding process that begins with a lot of questions designed to help us understand who you really are. We evaluate your brand’s culture, consumer, category, and cause, and develop a unique positioning statement that becomes the basis of your brand story and message architecture. And we help you roll out and manage your brand so you’re communicating who you are in everything you do.

We help you be in the right place at the right time.

Your message won’t do much work for you if it goes to the wrong place. We help put your message in front of the people who need to see it, no matter where they spend their time. Our award-winning media planners work hand-in-hand with our strategists and creative teams to segment and analyze target audiences, place media in outlets that give you the most bang for your buck, and constantly monitor and optimize to direct your spend into the highest-performing placements. We’ve spent a long time building deep relationships with outlets all across the country, and we’ve done everything from Capitol Hill print ads to cutting-edge homepage takeovers to TV spots during the Super Bowl. Wherever you need to be, we’ll get you there.

We reach your audiences where they are.

In a digital world, we know how important it is to have the right online presence. We deploy our digital strategists to create a smart strategy, from audience targeting to creative content to message delivery and amplification. And we help you execute this strategy, with engaging design and development and a thoughtful management of the community. Since the Internet is a two-way street—and sometimes a multilane highway—our secret sauce is creating conversations, nurturing a dynamic relationship with your biggest potential advocates by listening as much as we talk.

As important as what you say is how you say it.

We believe a good strategy goes hand-in-hand with compelling creative. In an increasingly cluttered communications environment, you can say something important, and you can say it loudly, but you still might not be heard. From platform development to copy and script writing, design, and production, we craft creative that cuts through. We start with a brief that captures audience insights and gets to the heart of your message, and our in-house creative experts tease out a fresh way to tell your story that won’t get lost in the fray.

Sometimes more is more.

A message can be powerful; a movement can’t be ignored. Sometimes you need to take your cause directly to the streets or the halls of power. Sometimes, to a team of likeminded allies, or unlikely bedfellows. We’re experts at building movements by engaging grassroots supporters, coalitions, partners, policymakers, and donors. We connect your cause to the causes of those who can act as your most powerful validators, supporters, or collaborators, finding through-lines and commonalities to turn a single call-to-action into a chorus.

We get your message out, no matter what stage it’s in.

We’ve been crafting, refining, and delivering targeted messages from the day we opened our doors. Whether you have a fully developed platform and just need a little push getting the right people’s attention, or you’re starting from scratch with nothing but a good idea and a great cause, we can help. We dig deep into target audiences to develop insights that will make your message resonate. We hone that message and train you to develop the tools you need to deliver it, whether through a speech, an event, or a TV interview. And we use our unparalleled expertise and deep relationships with the media to make sure you have a megaphone pointed directly where it needs to be.

Ready to create change with us?

This is just the beginning. Let's change the world together.

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