When everyone’s a consumer, everyone needs an advocate.
We help people and communities be the best they can be, putting their interests at the heart of our work. Alongside clients like AARP, Consumers Union, and the FINRA Investor Education Foundation, we arm consumers with the tools and resources they need to raise their voices, inspire action, and protect themselves from bad actors―like scam artists and predatory lenders. Our clients work hard to look out for consumers. We work hard to make sure their message is heard.
Senior Vice President / Issue Communications / Consumer Advocacy
Sarah brings more than 15 years of experience working on a range of causes and issues from health and safety to consumer protection. Sarah has an unmatched ability to quickly understand an issue or cause, lead a team to uncover answers to the tough questions and then drive toward impactful solutions. She has created dozens of successful campaigns reaching a wide range of audiences—including connecting low-income parents to workforce training programs in the healthcare industry, helping military spouses find portable careers, and reaching homeowners about the vital importance of flood insurance in protecting their livelihoods and largest investment.
Her expertise includes qualitative and quantitative research; development of positioning platforms; messaging and target audience strategies; branding; advertising development; media planning; and analysis of campaign effectiveness.
Senior Vice President, Creative Director
Ben brings more than fifteen years of experience in social marketing, integrated advertising campaigns and branding. He’s a big idea generator, writer and leader of creative teams. His vivid imagination and shape shifting skills have been instrumental in expanding the firm’s capabilities, tackling new media and creating innovative ways to reach target audiences.
Ben is wired for causes and has put his creative firepower behind numerous campaigns for associations, foundations, nonprofits, government and corporations looking to strengthen their CSR efforts. He has produced effective and award-winning work for a range of clients, including the American Cancer Society Cancer Action Network, American Lung Association, Campaign for Tobacco-Free Kids, Credit Union National Association, Consumers Union, Dave Thomas Foundation for Adoption, FINRA Investor Education Foundation, L’Oreal, Lupus Foundation of America, New Jersey Department of Health, Novo Nordisk, Charles and Helen Schwab Foundation, UNICEF, USDA Supplemental Nutrition Assistance Program and the World Bank.
Prior to joining GMMB, Ben worked at McCann-Erickson, where he honed his copywriting skills and keen visual eye in the realm of product advertising. His clients included US Airways, National Breast Cancer Coalition, Points of Light Foundation and Marriott. He graduated from West Virginia University with honors, completing a triple major in English Literature, Spanish and Cultural Geography.
Partner / Issue Communications / Consumer Advocacy
Ellen is the leader you want around when the challenge is big and the timing tight. A veteran strategist with more than 25 years working on issues and causes across sectors—from startups to NGOs—she brings a powerful blend of possibility and pragmatism that guides clients and teams toward new solutions and measurable success.
Ellen designs and manages large-scale national communications efforts, including media and partnership strategies, message and creative development, and advanced audience targeting. She led the GMMB team that created and launched the Women’s Heart Alliance and the award-winning Fight the Ladykiller campaign, which employs new strategies to combat women’s heart disease.
Whether engaging more Americans in volunteering or assisting military families to become better financially prepared, Ellen is committed to advancing positive change in people’s lives. Outside of GMMB, Ellen serves on the national board of directors of Friends of the Children, a unique mentoring program serving our most vulnerable children from kindergarten through high school.
Vice President / Issue Communications / Consumer Advocacy / US Healthcare
Jenny is a lifelong lover of language and deeply believes in the power of words to change the world. She lives for a well-timed one-liner or perfectly pithy emotional detail, finding that often humor and empathy can help draw an audience into even the most complicated or intimidating policy issue. Jenny specializes in rapid response advertising campaigns and using paid media to achieve advocacy and legislative goals. She has led strategy and ad development for GMMB’s AARP state advocacy work since 2011. She has helped AARP pass legislation beneficial to seniors and their families on a broad array of issues including cost of utilities, retirement savings, and family caregiving. Jenny has also been integral to the development and production of AARP’s federal advocacy campaigns on Social Security, Medicare, the Affordable Care Act, fraud prevention, and family caregiving, which have won Addy and Pollie awards for television and online ads. Before joining GMMB, Jenny worked for frontline Democratic members of Congress providing policy, communications, and strategic counsel. Jenny is a proud graduate of Northwestern University and lives in Washington DC with her husband, Juan, and opinionated toddler, Diego.
Lead Creative Technologist
Christopher is at the intersection of digital, media, and creative. He helps concept and create digital media and strategy for a wide range of GMMB clients, including the American Beverage Association’s Mixify Campaign, L’Oreal for Woman in Science, IWMF’s Reporta App, Bill & Melinda Gates Foundation, AARP, Facebook, and others. Having worked in the U.S., Europe, and South East Asia, his 15 years of experience informs his role of strategic counsel and producer on creative and digital strategy for organic, paid, and multimedia campaigns across the agency.
Senior Account Executive / Issue Communications / Consumer Advocacy
Abebe joined GMMB to bring his integrated communications expertise to multi-faceted advertising campaigns. He brings a deep understanding of the issues facing his clients – ranging from government agencies to nonprofits and foundations – and works with clients to match their objectives with metrics.
Abebe has won numerous awards including a PRSA Bronze Anvil, PRSA Best in Maryland, and a National Association of Government Communicators Gold Screen Award.
Abebe’s deep passion around advocating for mental health issues has brought him to volunteer for a local DC nonprofit called Strength In Our Voices, which aims to eliminate the stigma around mental health.
Account Supervisor / Issue Communications / Consumer Advocacy
Krista is an experienced issue communications strategist who has brought her financial communications and brand development background to GMMB. Since her arrival, Krista has developed and executed strategic and creative communications efforts, with an eye for matching client objectives with metrics, including: digital media campaigns, multimedia messaging management, website development, and production of TV and radio ads. Krista has worked on behalf of clients ranging from government agencies to nonprofits and foundations, some of which include the Corporation for National and Community Service, Howard Hughes Medical Institute, ZERO TO THREE, and the Financial Industry Regulatory Authority.
Partner / Brand Positioning / Issue Communications / Consumer Advocacy
With nearly 30 years of experience in strategic communications, Will leads innovative programs and positioning campaigns for organizations looking to strengthen their identities, increase their profiles and improve the public good. From branding initiatives to public health and corporate reputation campaigns, he brings in-depth experience in strategic planning, creative development and traditional and digital marketing approaches that work together to spur support, foster engagement and create lasting change.
While his work has helped effect tangible changes in many areas, he has particular expertise in transportation, health care and telecommunications. His skills and experience cross many disciplines: advertising, creative development, media relations, grassroots mobilization and digital and social media. Will’s present and past clients include the American Public Transportation Association, National Highway Traffic Safety Administration, USTelecom, National Safety Council, National Cable and Telecommunications Association, Chrysler and the Society for Human Resource Management.
In addition to his strategic communications work, Will also co-directs GMMB’s Creative Content Group, helping clients craft advertising, video and digital assets that are smart, creative and drive real impact.
Vice President / Issue Communications / Consumer Advocacy
Jodi has worked on the frontlines of political and policy communications for the past 15 years on behalf of state government officials, political candidates, the U.S. government, and high-profile corporate clients. At GMMB, she manages national and state paid media campaigns for AARP’s advocacy efforts focused on Social Security, fraud, caregiving, and others. Jodi joins GMMB as a veteran communicator on domestic state and federal legislative issues with an emphasis on health care and education.
Account Supervisor / Issue Communications / Consumer Advocacy
Dana is an impact-driven storyteller, with experience in both the political and nonprofit sectors. As a member of the issues communications team, she develops behavior-change campaigns and messaging strategies for government clients to drive consumers to action.
Before joining GMMB, Dana was a Teach For America corps member in Charlotte, NC. She went on to lead TFA’s millennial communications and public relations strategies. Dana has also worked on Capitol Hill, where she developed and implemented digital media campaigns for progressive candidates.
Account Executive / Issue Communications / Consumer Advocacy
Emma works with an array of clients in transportation, government, and consumer safety sectors. She supports issue communications campaigns in research, writing, and account management. Prior to joining GMMB, Emma worked in social policy and education research at several organizations, including Hanover Research, the University of Chicago Crime Lab, and the Becker Friedman Institute for Economics.