The fact is, Earth needs an advocate.
It may be a speck in the universe, but it’s our speck to steward. And from protecting Western land to promoting energy efficiency, we join our clients on the front lines of policy battles that need fighting. We’ve worked with clients like NextGen Climate Action and League of Conservation Voters to impact the policy debate on climate change and helped a broad coalition of Alaskans stop a giant mine from destroying America’s largest salmon fishery. We translate environmental stories into language that everyday Americans speak—helping consumers, policymakers, trendsetters, and business owners see their own lives reflected in the issue. That’s how we motivate people to make the world cleaner, greener, healthier, and more sustainable right now, and for generations to come.
Senior Vice President & Managing Director / Issue Communications / Corporate Social Impact / Environment / Global Health
Traci is among GMMB’s leading experts in global health and corporate social responsibility, helping companies, foundations and international NGOs hone their strategy, refine their message and amplify their impact. Since joining GMMB in 2006, Traci has leveraged two decades of political and issue advocacy expertise to help clients like the Bill & Melinda Gates Foundation; Gavi, the Vaccine Alliance; and PATH achieve impact in more than 20 countries. Traci is also a sought-after media trainer, with experience providing media and messaging coaching to clients ranging from corporate CEOs to members of royalty. In her spare time, Traci volunteers on medical and disaster relief efforts in the developing world.
Vice President / Brand Positioning / Issue Communications / Environment
Frances is a member of GMMB’s education and brand teams. She coordinates efforts to build grassroots communications capacity in support of education reform and executes soup-to-nuts brand development for clients in the nonprofit and foundation space. She has experience guiding clients through complete rebrands—from new logos, positioning and messaging to websites and core materials. Frances has also coordinated efforts to build grassroots communications capacity for Linked Learning partners and districts across California on behalf of the James Irvine Foundation.
Senior Vice President / Political Campaigns / Environment
AJ has developed strategies and award-winning advertising for leading environmental organizations, major foundations and labor unions, as well as mayoral, House, Senate, gubernatorial and presidential races in the U.S. and abroad. Most recently, AJ led GMMB’s work on behalf of Charlie Crist’s successful campaign for Congress as well as a ballot initiative campaign in Washington that raised the minimum wage statewide. AJ leads the firm’s work for VoteVets, one of America’s top veteran’s advocacy groups. His ads have been featured in Time Magazine, USA Today and The Washington Post. In 2012, AJ was part of the core creative team that re-elected the President of the United States. One of the ads AJ wrote and produced for President Obama was awarded “Best Television Advertisement of The Year” by Campaigns and Elections Magazine. An honor he again earned in 2015 for an ad he created on immigration. AJ has served GMMB clients overseas as well. He’s worked on an anti-tobacco initiative in Nigeria, a clean energy campaign in the United Arab Emirates as well as a successful Mayoral contest in Tirana, Albania, where he lead the advertising and media efforts for the Lulzim Basha for Mayor Campaign, which earned GMMB the American Association of Political Consultants’ Campaign Excellence Award for International Campaign of the Year.
Senior Vice President / Issue Communications / Environment / Public Health
For leading businesses, foundations, and government agencies, Ashley distills complex topics into compelling campaigns. She has scaled up the advocacy capacity of public libraries throughout the world, connects climate change to global health priorities, and directs traffic safety initiatives that save lives.
Through research and a solid understanding of her clients’ priorities, Ashley builds a strong foundation for strategy and message development, which she supports with ongoing and thoughtful analysis of project outcomes. She enjoys the challenges of bringing together diverse coalitions and working across platforms including websites, media releases, advertising, videos, and events.
Senior Vice President / Political Campaigns / Environment
John is the indispensable center of our efforts to help Democrats across the country win tough races. As a top-flight strategist, John has honed prodigious political, ad-making and management skills working for a broad cross-section of GMMB’s clients, from Senator Webb to Senator Boxer to President Obama, as well as environmental, labor, and health care organizations.
Senior Counselor / Corporate Social Impact / Issue Communications / Environment / Public Health
When GMMB opened a San Francisco Bay Area practice, we turned to Matt to join our team. Matt has long been a non-profit and philanthropic leader, and is recognized as an innovator in communications initiatives for social good, both in the Bay Area and nationally. Matt’s award-winning contributions extend to strategic communications and campaigns in health, climate change and early childhood development. He most recently was a visiting scholar at the David and Lucile Packard Foundation, where he worked to increase funding on health and climate change. Matt was co-founder and president of Next Generation and spent many years at the Kaiser Family Foundation, where he was a principal architect of Kaiser Health News and oversaw the Foundation’s media and public education work. He began his career in politics, serving as a key aide to Congressman Mo Udall as well as Senators Daniel Patrick Moynihan and Dale Bumpers. Passionate about public health, Matt currently serves on the board of the CDC Foundation, as well as advisory committees for the National Wildlife Federation and the Lucile Packard Foundation for Children’s Health.