Small world. Big challenges.
Maybe you hear the words “public health” and picture a course you took. Or a room full of bureaucrats. We want you to picture something bigger than that. Way bigger. Like working with the American Lung Association to keep power plant pollution down, so thousands of kids with asthma can breathe clean air. Or providing strategic communications to the American Beverage Association as they took calories out of vending machines at every public school. Or increasing seatbelt use from 61 to 82 percent. We even took our winning expertise with the Campaign for Tabacco-Free Kids in the U.S. over to Nigeria. And Ethiopia. And Senegal. It’s our way of showing that “we’re all in this together” isn’t just a cliché―it’s a splash-in-the-face reality. And in the process, we’ve made “public health” something we can all see in our neighbors, our kids, our co-workers, and ourselves.
Annie’s steadfast leadership, hands-on mentorship, and business savvy have established GMMB as an international leader in strategic communications. By cultivating an environment focused on excellence, collegiality, and respect, Annie has guided GMMB to achieve its reputation for exceptional client services and as a great place to work.
Currently, Annie oversees GMMB’s work to protect and advance high-quality, affordable health coverage for kids and families, working with child health advocates across the country and in partnership with Georgetown University’s Center for Children and Families. She also manages a major digital and creative ad campaign for the American Dental Association.
She led GMMB’s work for nationally recognized anti-poverty organization CAP Tulsa and for Planned Parenthood’s research-based messaging on health coverage. She also works with JPMorgan Chase’s Office of Nonprofit Engagement and the Food Research Action Center.
Previously, Annie has directed the creation and implementation of communications campaigns for the Centers for Medicare and Medicaid Services and the Robert Wood Johnson Foundation’s Covering Kids and Families (CKF) Communications Campaign. CKF helped to enroll 11 million children in CHIP and Medicaid, and Annie’s strategy now serves as a model in strategic communications textbooks.
At crucial stages in the firm’s growth, she has expanded capabilities, scope and impact. Known affectionately as “the B” in GMMB, Annie Burns sets the standard for leadership, mentorship, and business savvy in progressive communications.
Senior Vice President & Managing Director / Issue Communications / Public Health
Melissa specializes in public health and health care communications, developing integrated campaigns that include advertising, public relations, social media, grassroots outreach and innovative partnerships to reach people at the right time with the right message. Her mission is to reduce complexity and provide health information in emotionally compelling and actionable ways. She worked with the Washington State Department of Health, Group Health Foundation and WithinReach to prevent the spread of HPV and pertussis, reduce tobacco use among youth and adults and encourage parents to talk with their kids about the risks of using marijuana.
Melissa is passionate about increasing access to health care. Through her work with the Washington Health Benefit Exchange, she designed innovative outreach strategies that helped connect more than one million people in the state with health insurance—many for the first time.
Siobhan McCready Bunaes
Siobhan McCready Bunaes
Senior Vice President / Issue Communications / Public Health
For more than 25 years, Siobhan has been helping realize cause campaigns. Her expertise has been critical on national campaigns devoted to child safety, women’s heart disease, eye health, systems biology and health insurance coverage for children and low-income families. Most recently, she worked with the Women’s Heart Alliance to launch a national campaign called Fight the Ladykiller to raise awareness of heart disease—the number one killer of women.
Prior to GMMB, she led marketing and communications at the American Academy of Ophthalmology, where she launched EyeSmart, an eye health campaign.
Senior Vice President / Corporate Social Impact / Issue Communications / Public Health
Merideth brings a practical, no-nonsense approach to helping her clients build communications strategies that solve the most pressing public health challenges in the country. Merideth’s more than nine years of experience in strategic communications includes advertising, branding, research, planning and digital and social media. Merideth oversees integrated campaigns at GMMB and currently manages the Mixify campaign on behalf of the American Beverage Association (ABA).
Working alongside ABA, Coca-Cola, Dr Pepper Snapple and PepsiCo, Merideth manages this unprecedented joint effort on behalf of the beverage industry to raise awareness among teens of the importance of balancing what they eat and drink with physical activity. Mixify launched in 2014 and reaches teens through nationwide television and digital advertising, a robust social media campaign, influencer marketing and on-the-ground events across the country.
Vice President / Issue Communications / Education / Public Health / US Healthcare
Angela joined GMMB in 2010, bringing a strong background in strategic communications, coalition-building, issue and crisis management, and earned and digital media, as well as federal agency and Capitol Hill experience. Currently, she works with national trade associations and foundations, and several state-wide health and education nonprofits. She has lent her expertise to GMMB clients on a range of issues, including childhood obesity, consumer health products, pharmaceuticals safety, early learning and K-12 education. Angela is a leading member of GMMB’s earned media team and consistently secures client voices and opinion pieces across the country in national publications, such as The Wall Street Journal, The New York Times, POLITICO, U.S. News and World Report, and across radio, TV and digital outlets including CNBC, NBC, CNN and FOX News.
Prior to GMMB, Angela worked as a Communications Director in the U.S. House of Representatives. She also served as a primary negotiator and protocol advisor to U.S. Secretary of Education Margaret Spellings at the U.S. Department of Education, traveling to more than 40 countries and working with domestic and foreign leaders, officials and Embassy staff from around the world.
Senior Vice President / Issue Communications / Environment / Public Health
For leading businesses, foundations, and government agencies, Ashley distills complex topics into compelling campaigns. She has scaled up the advocacy capacity of public libraries throughout the world, connects climate change to global health priorities, and directs traffic safety initiatives that save lives.
Through research and a solid understanding of her clients’ priorities, Ashley builds a strong foundation for strategy and message development, which she supports with ongoing and thoughtful analysis of project outcomes. She enjoys the challenges of bringing together diverse coalitions and working across platforms including websites, media releases, advertising, videos, and events.
Senior Vice President / Issue Communications / Political Campaigns / Education / Public Health
Sean directs marketing and communications for high-profile businesses, government agencies, organizations, philanthropies, and political groups. His areas of expertise include directing overall creative strategy; developing brands; managing research and messaging; driving earned media efforts; and writing, producing and placing digital, out-of-home, print, radio, and television advertising.
While Sean’s issue portfolio spans education, the environment, global health, health care, politics, and volunteerism, the common thread is helping clients tell their story in a compelling way. He’s worked with the Bill & Melinda Gates Foundation’s Postsecondary Success Team to ensure more students from low-income backgrounds start – and finish – a college education. In collaboration with the Washington Health Benefit Exchange, the DC Health Benefit Exchange, and the Robert Wood Johnson Foundation, he helped connect millions more Americans to health coverage. And he’s provided advertising, messaging, and media strategy to winning campaigns for the governor’s mansion, the U.S. House, and the U.S. Senate.
Senior Counselor / Corporate Social Impact / Issue Communications / Environment / Public Health
When GMMB opened a San Francisco Bay Area practice, we turned to Matt to join our team. Matt has long been a non-profit and philanthropic leader, and is recognized as an innovator in communications initiatives for social good, both in the Bay Area and nationally. Matt’s award-winning contributions extend to strategic communications and campaigns in health, climate change and early childhood development. He most recently was a visiting scholar at the David and Lucile Packard Foundation, where he worked to increase funding on health and climate change. Matt was co-founder and president of Next Generation and spent many years at the Kaiser Family Foundation, where he was a principal architect of Kaiser Health News and oversaw the Foundation’s media and public education work. He began his career in politics, serving as a key aide to Congressman Mo Udall as well as Senators Daniel Patrick Moynihan and Dale Bumpers. Passionate about public health, Matt currently serves on the board of the CDC Foundation, as well as advisory committees for the National Wildlife Federation and the Lucile Packard Foundation for Children’s Health.
Vice President / Issue Communications / Public Health / Public Health
Scott provides strategic communications support to a range of public health, global health, and education clients. His work spans advertising and media buying, social media, grassroots engagement, partnership outreach, and messaging and materials support. He supports the Washington State Department of Health’s Marijuana Education and Prevention Program, helping to design and implement a statewide campaign to educate teens and their parents about the risks of using marijuana. Scott also supports the Washington Health Benefit Exchange to educate residents about the health plans available to them, as well as the Department of Health’s Tobacco Prevention and Control Program.
Account Executive / Issue Communications / Public Health
Chantal brings experience working in social media marketing and project management to GMMB’s clients. Currently, she supports GMMB’s public health, global health, and education clients, which include Alive & Thrive, Gates Program Related Investments and the LOR Foundation. Chantal’s background is in management, social media, and content development.
Vice President / Brand Positioning / Corporate Social Impact / Issue Communications / Public Health
Katie has spent more than 11 years building strategic and creative communications campaigns, specializing in brand positioning, message development, advertising and digital strategy. Currently, Katie serves as project lead for advertising, research and digital strategies for United Technologies Corporation and ATEC, a joint venture of Honeywell and Pratt & Whitney. Her past experience at GMMB includes strategic and project management of policy, education and brand positioning campaigns for nonprofit, foundation, association and political clients.
Previously, Katie was the director of brand strategy for a nonprofit dedicated to the fight against drunk driving and underage drinking. She managed the organization’s award-winning re-branding and name change from The Century Council to the Foundation for Advancing Alcohol Responsibility in 2014. Prior to that, Katie was a managing account supervisor in Ketchum’s brand management practice, where she developed and implemented creative public relations initiatives to support Dr Pepper Snapple Group and its brands.