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Whether it’s at the ballot box, in the halls of Congress, in state legislatures, or the court of public opinion, GMMB helps clients win. We combine unparalleled strategy and creative with the most sophisticated media buying and production operations in politics. As a lead agency for Barack Obama in both 2008 and 2012, we pioneered the use of digital analytics, micro-targeting, and media organization in campaigns. It’s the same spirit of innovation that helped us elect Bill Clinton, heads of state around the world, and dozens of U.S. senators, governors, mayors, and representatives at all levels of government.
Vice President / Political Campaigns
Maru is a communications and political consultant with more than 15 years of experience working in campaigns across the American continent. She leads GMMB’s political projects in Latin America. Her efforts in Mexico, Guatemala and Paraguay have included strategic consulting, message development, and writing and directing award-winning TV and radio advertisements that resulted in successful gubernatorial and presidential campaigns.
Maru works closely with candidates and their teams to develop effective strategies based on a deep analysis of all audiences, their cultures and their countries’ particular environments; and collaborating with local agencies to create persuasive messages and practices that engage people. Maru also helps develop strategies for social campaigns in the U.S. to reach Hispanic audiences. She has worked on projects for the Bill & Melinda Gates Foundation, the Washington State Department of Health, the Council of the Great City Schools, Washington Health Benefit Exchange, among others.
Partner / Political Campaigns
In 2017, POLITICO named Anson to their “new guard power list,” calling him a “go-to ad guru for top candidates.” And with good reason. An award-winning media strategist, Anson has taken on leading roles in some of the highest-profile, hardest-fought campaigns of the past twenty years. As a senior member of Hillary Clinton’s presidential paid media team in 2016, ads he wrote, directed, and produced were called “masterful,” “powerful,” “brilliant,” and “the most memorable in years.” In 2012, he helped reelect President Obama, with ads that ran nationally and in battleground states. Its the same purpose driven commitment he’s brought to campaigns across the country, at the local, state and national level. Anson’s work extends outside the political realm as well, having provided strategic counsel to national and multinational nonprofit and Fortune 500 clients like the American Lung Association, Cisco Systems, and MGM Resorts International.
Senior Vice President / Political Campaigns / Media Planning
Patrick develops integrated media programs for political campaigns ranging from the top of the ticket – U.S. Presidential, U.S Senate and Gubernatorial races — to down-ballot candidates vying for local office. Over this past election cycle, Patrick ran a first-of-its-kind online voter registration program ahead of the Virginia gubernatorial elections, developed digital pilots that produced breakthrough insights utilizing the social newsfeeds in Florida, and led the digital media strategy for Governor J.B. Pritzker’s historic victory in Illinois. Before GMMB, Patrick served as digital media director for Hillary for America, where he oversaw the execution of acquisition, persuasion, and mobilization programs.
Senior Account Executive / Political Campaigns
Valentina works with GMMB’s political and issue clients crafting communications strategies and messages that make an impact. Valentina also coordinates media, advertising, and paid digital strategy for U.S. gubernatorial and Congressional campaigns, foundations, and corporations. She brings strong analytical and writing skills and attention to detail to her client work.
Prior to joining GMMB, Valentina worked on Hillary for America’s research team in the campaign’s Brooklyn headquarters, with previous experience at political consulting and advertising firms in New York City and Washington, D.C.
Partner / Political Campaigns / Education
Over the course of his extraordinary career, Frank has helped elect U.S. Presidents Bill Clinton and Barack Obama, South African President Nelson Mandela, Czechoslovakian President Vaclav Havel, Guatemalan President Alvaro Colom, and President Horacio Cartes in Paraguay.
Frank provides strategic advice and counsel to some of the world’s leading foundations, public interest groups, labor organizations and corporations, as well as candidates running for Congress, governor and Senate.
Senior Media Buyer
Kelly specializes in media research, planning, and buying strategy for political, issue/advocacy, and non-profit clients. She leads media planning and buying efforts for AARP and the Democratic Congressional Campaign Committee, negotiating top flight, cost-efficient and strategic, multi-platform media placements. She has also done media buying for clients such as the Maryland Health Benefit Exchange, Hillary for America, the Democratic Governors Association, and the Democratic Senatorial Campaign Committee.
Prior to joining GMMB, Kelly worked as a researcher at the Democratic Congressional Campaign Committee, where she finished her tenure as Deputy Research Director for the Independent Expenditure Committee in 2010. She then worked as the Political Research Manager for the Service Employees International Union. But she got her start working for U.S. Senator Debbie Stabenow’s 2006 re-election campaign in her native Michigan.
Senior Vice President / Political Campaigns
An award-winning ad maker and strategist, Liz lives for telling a good story. Her mission: helping candidates, brands and advocacy organizations do so in fresh, compelling ways. With 20 years of experience in politics and marketing, Liz specializes in developing integrated TV and digital campaigns and writes, directs and produces emotionally-powerful advertising that persuades with humor and heart.
A veteran of three presidential campaigns, Liz has helped elect Democrats at every level, from the Senate and House to the statehouse, governorships and the presidency. In 2018, Liz served as an advisor and media consultant to Michigan Governor Gretchen Whitmer whose campaign, according to the New York Times, “buried the pervasive belief that a ticket led by a woman could not succeed in the Industrial Midwest.” Liz was also an ad maker for Hillary Clinton’s 2016 presidential campaign and a producer for the 2016 Democratic National Convention. Over the years, Liz’s work has mobilized voters online for Planned Parenthood, framed 30 years of electoral success for EMILY’s List, shaped elections in Israel and Albania, bolstered global brands like Airbnb, influenced the national conversation on gun violence and climate change and helped the DSCC and DCCC win key congressional seats in even the toughest cycles. Her ads have been featured in USA Today, The New York Times, NPR and Marie Claire.
Before GMMB, Liz was a senior aide in the Obama White House, on President Obama’s historic 2008 campaign and in Senate Majority Leader Reid’s war room.
Senior Vice President / Issue Communications / Political Campaigns / Education / Public Health
Sean directs marketing and communications for high-profile businesses, government agencies, organizations, philanthropies, and political groups. His areas of expertise include directing overall creative strategy; developing brands; managing research and messaging; driving earned media efforts; and writing, producing and placing digital, out-of-home, print, radio, and television advertising.
While Sean’s issue portfolio spans education, the environment, global health, health care, politics, and volunteerism, the common thread is helping clients tell their story in a compelling way. He’s worked with the Bill & Melinda Gates Foundation’s Postsecondary Success Team to ensure more students from low-income backgrounds start – and finish – a college education. In collaboration with the Washington Health Benefit Exchange, the DC Health Benefit Exchange, and the Robert Wood Johnson Foundation, he helped connect millions more Americans to health coverage. And he’s provided advertising, messaging, and media strategy to winning campaigns for the governor’s mansion, the U.S. House, and the U.S. Senate.
Senior Vice President / Political Campaigns
Harper brings together a combination of state and national experience in communications, government and campaign management. With distinct creative approaches and an authentic writing style, he creates messaging and strategy that helps connect directly with voters—helping GMMB’s clients, campaigns and causes define the narrative early and win tough races down the stretch.
At GMMB, Harper has crafted award-winning advertising on behalf of the Democratic Governors Association, the Democratic Senatorial Campaign Committee and Senate Majority PAC. He’s also written and developed earned media strategies and paid advertising for multiple public awareness campaigns as well as governor, U.S. Senate, U.S. House races and statewide ballot initiatives.
Harper previously served on both of Montana Governor Brian Schweitzer’s winning gubernatorial campaigns, working as Schweitzer’s communications director in 2004 and then as campaign manager in 2008. He also worked as communications director for U.S. Congressman John Barrow and has served as Montana’s chief deputy secretary of state.
Harper lives in Helena, Montana.
Assistant Account Executive / Political Campaigns
Bringing experience in both campaigns and public policy, Matt supports GMMB’s political team. He previously worked as a Development and Membership Associate at Research America, a nonprofit dedicated to increasing health and medical research funding. He served three internships – the first for Vice President Joe Biden, the second for US Senator Debbie Stabenow, and the third for President Obama’s 2012 Campaign. He was also a Fellow on the 2016 Clinton Campaign.
Partner / Corporate Social Impact / Issue Communications / Political Campaigns / Education / Social Justice
Whether it’s casting a video to engage Mexican-American audiences in southern California or developing content that conveys complex information to D.C. opinion leaders, Jaime always aims for exact. A multi-talented communications guru with expertise in areas as diverse as labor, small business, aerospace and education, Jaime combines the grit of a Bronx-raised Colombian road cyclist with the savvy and eloquence of a Georgetown-trained Washingtonian.
Jaime began his career on Capitol Hill and has more than 20 years of policy and communications experience. He thrives on finding untapped opportunities, dives deep into issue areas, helps clients see around corners, and ensures every strategy is designed and implemented correctly from the start.
Jaime has managed major advertising and positioning accounts for corporations that include United Technologies, Sikorsky Aircraft, Honeywell and Pratt & Whitney. He is on the board of Operation Homefront and leads GMMB teams for a broad spectrum of nonprofit clients including Scholarship America, the National Council of La Raza, the Opportunity Finance Network, and the Council of the Great City Schools. He is also an advisor on teams for the American Beverage Association, the Bill & Melinda Gates Foundation, AFSCME and a host of political clients.
Senior Vice President / Political Campaigns / Environment
John is the indispensable center of our efforts to help Democrats across the country win tough races. As a top-flight strategist, John has honed prodigious political, ad-making and management skills working for a broad cross-section of GMMB’s clients, from Senator Webb to Senator Boxer to President Obama, as well as environmental, labor, and health care organizations.
Senior Vice President / Political Campaigns / Environment
AJ Lenar is a Senior Vice President on GMMB’s political team. He has developed strategies and award-winning advertising for leading environmental organizations, major foundations, and labor unions, as well as mayoral, House, Senate, gubernatorial, and presidential races in the U.S. and around the world. AJ’s ads have been profiled in Time Magazine, USA Today, The Washington Post and many other news outlets across the country. Most recently, AJ served as a senior strategist and chief ad maker for Joe Cunningham’s historic campaign in South Carolina’s first congressional district. On Election Night, SC-1 was the reddest district in the entire country to flip blue – for the first time in four decades. It led the Charleston Post and Courier to call AJ “one of the most valuable Democrats in South Carolina”. In 2012, AJ was on the core creative team that re-elected the President of the United States, and his ads were seen by millions of Americans in battleground states across country. One of the ads AJ wrote and produced for President Obama was awarded “Best Television Advertisement of The Year” by Campaigns and Elections Magazine. An honor he earned again in 2015 for an ad he created on immigration. AJ has served GMMB clients overseas as well. He’s worked on an anti-tobacco initiative in Nigeria and a clean energy campaign in the United Arab Emirates. He also ran a successful Mayoral contest in Tirana, Albania, where he led the advertising and media efforts for the Lulzim Basha for Mayor Campaign, which earned GMMB the American Association of Political Consultants’ Campaign Excellence Award for International Campaign of the Year. AJ lives with his wife and two children in Greenville, South Carolina.
Senior Account Executive / Issue Communications / Political Campaigns
As an integral part of GMMB’s progressive communications work, Lance thrives at the intersection of issue communications and politics. Lance’s experience crafting national and statewide advertising, media strategy and rapid response messaging has propelled a wide variety U.S. Senate, gubernatorial, public awareness and legislative campaigns. His clients have included the Democratic Governors Association, the Democratic Senatorial Campaign Committee, AARP, AT&T, the Robert Wood Johnson Foundation and many more.
Peter co-directs GMMB’s award-winning Creative Content Group. With more than 25 years of experience, he leads an inspired team of creative directors, writers, editors and producers—the right mix of talent for every assignment, large or small. They bring passion and creativity to each project—from creating ads for winning presidential and national issue campaigns to developing dynamic short films.
With substantial in-house broadcast capabilities, including pre- and post-production, GMMB has the tools to get the job done: nine edit suites, 3D/2D animation, motion graphics and color correction. Peter and his team use their craft to connect emotionally with audiences here in the U.S. and around the globe. They measure success by creating content that drives action—whether it’s connecting families to affordable health coverage or rallying voters to back a candidate or cause.
Account Supervisor / Political Campaigns
An experienced Democratic communications strategist, Rosie specializes in helping clients develop messages and media campaigns that move voters. During the 2018 cycle, Rosie provided strategic and creative counsel to a range of clients, including Michigan Governor Gretchen Whitmer and the Democratic Governors Association in Wisconsin.
Prior to GMMB, Rosie helped elect Sheldon Whitehouse to the U.S. Senate in 2006, and later served as Press Secretary in his Rhode Island Senate office. She went on to become Communications Director and Senior Advisor to Congresswoman Annie Kuster of New Hampshire, helping steer Kuster’s campaign to victory during her first reelection challenge in 2014. In addition, Rosie has worked on numerous local, Congressional, statewide, and presidential campaigns, including as Senator Barbara Boxer’s Operations Director during her 2010 reelection, and as Hillary Clinton’s Michigan Press Secretary in 2016.
Rosie has also served as spokesperson for a variety of private sector and non-profit clients throughout her career; she worked for a boutique PR firm in New York City, and led media relations for the nation’s leading trade association representing the U.S. food, beverage, and consumer products industries.
Partner / Media Planning / Political Campaigns
Bradley directs GMMB’s media team, which was recognized by Media Week as the “best spot-buying operation” in the country. With 25 years of experience, he has designed successful plans for corporate and political campaigns.
Bradley and his team have extensive experience in strategy across all traditional and new media. Under his leadership, GMMB puts its clients at the forefront of today’s changing mass media environment, helping them navigate consumer-controlled content, technology-driven micro-targeting and audience segmentation.
In 2008 and 2012, Bradley’s team was responsible for the Obama for America media buy, which was named the Media Plan of the Year by Ad Week. Bradley has led the teams that placed media for presidential campaigns, the Democratic Senatorial Campaign Committee, the Democratic Congressional Campaign Committee, and the Democratic Governors Association, and in 2015, his team began working with Hillary for America. Bradley has also managed media plans for brands, including AARP, Visa, American Beverage Association and CTIA-The Wireless Association.
Partner / Media Planning / Political Campaigns
Daniel’s media planning expertise encompasses some of the best campaigns across politics, advocacy and awareness. Daniel helps lead GMMB’s buying team across all categories of television, digital, radio, and more. He focuses on bringing media placement into the 21st century through better targeting, data, and analytics so clients get the most out of every dollar spent.
Daniel led the media buying effort for the Obama for America campaign in both 2008 and 2012. In 2008 and 2012, Daniel and his team won the Adweek Media Plan of the Year award for their work. Both campaigns pushed the envelope on integrating data into every part of the buying process as well as using the most innovative tactics to communicate the campaign’s message.
Daniel also helps lead campaigns for clients including the Robert Wood Johnson Foundation, AARP, International Brotherhood of Electrical Workers (IBEW), and the American Beverage Association.
Partner / Political Campaigns / Issue Communications
Jim Margolis got his start in politics at age 15 in Kalamazoo, Michigan. It was there that he was Field Director for an inspirational – but losing – congressional candidate (perhaps the aspiring congressman should have hired a lead organizer old enough to drive). Thankfully, since that defeat, Jim has been more successful helping candidates, corporations, advocacy groups, foundations and government agencies develop strategic communications and advertising programs that impact people’s lives and help change the world.
As a founding partner of GMMB, Jim served as a senior advisor to Barack Obama in both the former President’s campaigns for the White House, leading each cycle’s half-billion dollar advertising effort and helping direct the campaign as part of the core strategic team. Jim also co-produced the two Obama inaugural celebrations and both of Mr. Obama’s national conventions. In the 2016 presidential election, Jim served as senior advisor to former Secretary of State Hillary Clinton, leading her paid advertising effort and co-producing the 2016 Democratic National Convention in Philadelphia.
Nationally, Jim has helped elect dozens of senators, governors and other public servants to office. From Oregon to Florida, from North Dakota to Puerto Rico, his strategic advice and award-winning creative has helped turn amazing candidates into forceful officeholders. Similarly, overseas, Jim has advised progressive presidential and prime ministerial candidates in Africa, Asia, Europe and Latin America.
In the business and philanthropic world, Jim has provided counsel to some of America’s most iconic corporations and nonprofits, including AT&T, AFSCME, Airbnb, AMERICORPS, Ashoka, Cisco Systems, Facebook, The Gates Foundation, L’Oréal, Microsoft, The Pritzker Foundation and VISA.
Before joining GMMB, Jim served as a top appointee in both the U.S. House and U.S. Senate.
Account Executive / Political Campaigns
Annie is an account executive on GMMB’s political campaigns team. She provides comprehensive account and communications support for some of the most competitive, top-tier races in the country. Annie has experience writing ads and coordinating strategy on both digital and traditional channels. Her ads have been featured up and down the ballot in congressional and statewide races across the country.
Prior to joining GMMB, Annie held internships in the U.S. House of Representatives, Duke University’s Office of News & Communications and SKDKnickerbocker.
Senior Vice President & Media Director / Political Campaigns / Media Planning
Jesse has been a vital member of GMMB’s award-winning media planning and buying team for more than 13 years. With a deep understanding of advertising, data analytics, and politics, Jesse oversees a team of media planners and buyers, and works directly with clients to strategically construct and execute media plans with precision.
Jesse’s team uses the best research and data-driven optimization to create sophisticated media plans that deliver the most cost-effective and poignant executions. From his work with the American Public Transport Association to the Consumer Finance Protection Bureau, Jesse ensures that the audience profiles he creates are accurate and comprehensive by pairing existing research with client specific research to maximize results. His political work—including Obama For America and the Democratic Congressional Campaign Committee—combines audience modeling with relevancy targeting that ensures the right mix of traditional and non-traditional media tactics, leading to highly successful advertising campaigns.