Senior Vice President, Creative Director
At heart, Don’s a puzzle solver. He unravels clients’ knotty communication problems and comes up with clever new ways to deliver positive results. With more than 25 years of agency experience, he’s developed effective advertising for a dizzyingly diverse set of clients, from giant hotel chains and leading pharmaceutical companies to small nonprofits and minor league baseball teams.
At GMMB, Don is the creative lead on the agency’s Mixify campaign for the American Beverage Association. He and his team help teens understand the importance of balancing what they eat and drink with what they do, using a fully integrated campaign that relies on television and print for awareness, as well as a heavy stream of social content to reach and engage teens where they’re most likely to be receptive.
When he’s not figuring out how to reach teens, Don shifts gears to connect with an entirely different demographic for AARP, and oversees work for a variety of other creative projects and new business efforts.