Senior Vice President
Sarah brings more than 15 years of experience working on a range of causes and issues from health and safety to consumer protection. Sarah has an unmatched ability to quickly understand an issue or cause, lead a team to uncover answers to the tough questions and then drive toward impactful solutions. She has created dozens of successful campaigns reaching a wide range of audiences—including connecting low-income parents to workforce training programs in the healthcare industry, helping military spouses find portable careers, and reaching homeowners about the vital importance of flood insurance in protecting their livelihoods and largest investment.
Her expertise includes qualitative and quantitative research; development of positioning platforms; messaging and target audience strategies; branding; advertising development; media planning; and analysis of campaign effectiveness.