Account Supervisor / Politics
Valentina works with GMMB’s political and issue clients crafting communications strategies and messages that make an impact. Valentina has coordinated digital advertising for political campaigns up and down the ballot, from US presidential and gubernatorial races to state legislative campaigns. Most recently, she advised and helped execute Joe Biden’s nine-figure digital advertising program in his successful 2020 presidential campaign. As part of this work, she managed the Biden for President eight-figure Latinx paid digital persuasion ads program, paying close attention to the nuances of Latinx communities in target battleground states. Along with her political experience, Valentina has worked with foundations, nonprofits, and corporations to craft memorable messages for advertising, earned media, and communications campaigns. Prior to joining GMMB, Valentina worked on Hillary for America’s research team in the campaign’s Brooklyn headquarters, with previous experience at political consulting and advertising firms in New York City and Washington, D.C.