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Issue Communications

Advancing Equity in Education

With the Campaign for High School Equity

Background

01 / Background

In 2013, GMMB signed on to work with The Campaign for High School Equity (CHSE), a coalition of national civil rights organizations, including the National Urban League, National Association for the Advancement of Colored People, National Council of La Raza, the Southeast Asia Resource Action Center, National Indian Education Association, and other groups focused on improving educational opportunity for all students, including those from low-income communities and communities of color.

Years
2013 - 2015
Services
Public Relations / Digital / Advertising / Movement Building
Strategy

02 / Strategy

During a period of unusual public focus on issues of educational equity―due to congressional efforts to reauthorize the Elementary and Secondary Education Act (ESEA) and states’ adoption of the Common Core State Standards―GMMB worked to elevate awareness of CHSE’s role as a leader in increasing educational opportunity for all students through strategic earned and social media counsel, materials development, and general support. GMMB helped to distinguish CHSE’s work and influence in a crowded public policy field.

Work

03 / Work

GMMB’s work included writing, placing and promoting opinion pieces, curating content for CHSE’s website and social media channels, connecting CHSE with key members of the education media, and moderating informational sessions for CHSE and other civil rights groups about effective communication and the Common Core State Standards. GMMB also developed a comprehensive communications toolkit on the Common Core State Standards for use by CHSE’s coalition partners, including customizable talking points, template materials, and state-level analysis of graduation rates, test scores, and remediation data across communities of color.

Results

04 / Results

Key communications accomplishments for CHSE included:

  • Providing communities of color, low-income communities, Native communities, English language learners, and their elected representatives and leadership with clear, factual information about the origins, purpose, and value of the Common Core State Standards
  • Developing accessible, engaging informational materials and positioning statements around key education events and legislative action, including reauthorization of the Elementary and Secondary Education Act, the Student Success Act, and the release of the Civil Rights Data Collection by the U.S. Department of Education
  • Highlighting progress made and challenges that remain for education equity issues on the 60th anniversary of Brown v. Board of Education ruling