01 / Background
Everyone knows of AT&T as one of America’s leading technology companies. But most people don’t know that for more than a century, they have been dedicated to supporting the communities they serve. GMMB was hired to help tell that story—specifically, the story of AT&T’s Aspire Initiative, which was launched to increase high school graduation rates and prepare students for the jobs of tomorrow.
- 2014 - 2015
- Advertising / Brand Strategy / Creative Content / Digital / Public Relations