Political Campaigns

Barack Obama

For President of the United States


01 / Background

On November 6, 2012, Barack Obama won re-election as President of the United States. It was another historic milestone on a journey that began when a young Senator from Illinois announced an improbable run for the White House. And GMMB was there every step of the way.

2007 - 2012
Public Relations / Advertising / Creative Platform Development / Copywriting and Art Direction / Video Production / Media Planning

02 / Strategy

In 2007, Obama for America asked GMMB to serve as a lead strategic firm in his historic run for the Presidency. We were honored to play a vital role in both the hotly-contested primary and the dramatic general election campaign. Facing a tough re-election battle in 2012, Obama for America again called on GMMB to help guide strategy and advertising and to handle media placement.


03 / Work

GMMB ads helped power the President to victory in battleground states, and our viral videos and online content generated millions of hits. The GMMB media placement team pioneered new techniques and integrated data from the Obama for America analytics operation to optimize buying and save the campaign tens of millions of dollars. GMMB was also instrumental in planning and executing the highly-successful Democratic National Convention.


04 / Results

We won. Twice. GMMB’s innovative strategy was frequently written up in the press. A POLITICO commentary highlighted GMMB’s highly-sophisticated and cost-effective media buying strategy, and The New York Times described GMMB as an “indispensable part of Mr. Obama’s media team.” Other stories capturing the overall effectiveness of GMMB’s ads appeared in The New York Times, The Atlantic, and Talking Points Memo.