03 / Work
Through targeted television, print, and digital advertising, BBU and allied groups sought to garner public support against the mine, call on Senators Begich and Murkowski to support the cause, and ultimately stop the mine from being built. This enabled us to employ a number of creative approaches to help tell the story of Bristol Bay and illustrate the grave risks that Pebble Mine would pose. On television, we utilized a celebrity endorsement, as well as testimonials from local stakeholders filmed on location in Alaska. These diverse perspectives, complemented by visually arresting, documentary-style footage, helped us authentically communicate the potential mine’s economic and environmental risks. Targeted advertising placements—including on the front page of the Anchorage Daily News—demonstrating the legitimate and wide-ranging opposition to Pebble Mine helped enable Senator Begich and others openly oppose Pebble Mine and declare publicly that saving Bristol Bay is the right thing to do.