03 / Work
The Know Your Dose campaign maintains a presence in key places where medicine safety is top-of-mind: doctors’ and nurses’ offices, retail medicine aisles, pharmacy counters, and online. Campaign messages are communicated to consumers through Coalition members, strategic advisors like the U.S. Food and Drug Administration, and partners ranging from the American Chronic Pain Association to Walmart. Other campaign elements include earned and paid media efforts during targeted seasonal pushes and ongoing work with health care providers to ensure that consumers and patients have the most up-to-date information they need to use medicines with acetaminophen safely. The campaign is anchored by KnowYourDose.org, which provides information and tools including an online educational acetaminophen game, an acetaminophen safe use PSA, an interactive medicine label reader, and free educational materials in English and Spanish for health care providers to share with their patients.