01 / Background
Following the passage of the Affordable Care Act, the Washington Health Benefit Exchange chose GMMB to help take on a momentous challenge: connecting the one million uninsured people in Washington state with health insurance. GMMB helped lead overall strategy, research, branding, advertising, earned media, partnership outreach, and event coordination for the state’s new health insurance marketplace: Washington Healthplanfinder.
- 2011 - 2018
- Advertising / Brand Strategy / Creative Content / Digital / Movement Building / Public Relations