01 / Background
On May 23, 2017 at the annual World Health Assembly in Geneva, Dr. Tedros Adhanom Ghebreyesus was elected Director-General of the World Health Organization (WHO)—making him the first African to lead the agency in its 70-year history. His groundbreaking election followed nearly two years of global movement building, fierce competition among six candidates and a new voting process that saw health ministers from 186 countries cast their ballots. GMMB was there from the campaign’s earliest days, helping shape the messaging that would define Tedros’ candidacy.
- 2015 – 2017
- Public Relations / Creative Content / Digital / Brand Strategy