01 / Background
Alive & Thrive is an international initiative to save lives, prevent illness, and ensure healthy growth and development through improved breastfeeding and complementary feeding practices. The initiative centers on the critical importance of good nutrition in the first 1,000 days of life—from conception to two years of age—to enable all children to lead healthier and more productive lives. GMMB leads the advocacy efforts of this multi-year initiative.
- 2009 - present
- Creative Content / Digital / Movement Building / Public Relations