01 / Background
For nearly a decade, GMMB has provided support to America’s leading beverage companies, led by the American Beverage Association (ABA), as they worked together on solutions to help fight childhood obesity. Together, they removed full-calorie beverages from schools nationwide, placed clear calorie information on all their products, and introduced more beverage choices in a range of calories and portion sizes. When it was time to take these efforts to the next level, ABA once again called on us to develop and implement a direct-to-consumer education campaign on the importance of balance and moderation.
- 2006 - to present
- Advertising / Digital / Public Relations / Creative Content / Movement Building