01 / Background
The Society for Human Resource Management (SHRM) is the voice of the HR industry. They came to GMMB in 2009, a year when workforce realities were experiencing dramatic change, and its members were playing a critical role in navigating these workplace changes, yet the outside perception of the profession—that HR is simply a clerical function—was out of sync with reality that HR professionals are strategic talent managers. They wanted GMMB to tell their story.
- 2009 - 2013
- Public Relations / Digital / Creative Content / Brand Strategy