01 / Background
In the U.S., adolescent girls are more connected, socially aware, and engaged than ever before. But the 600 million girls who live in the developing world aren’t so lucky—many struggle for the opportunity to receive an education, lack access to basic health services, and often fear for their own safety. The United Nations Foundation tapped GMMB to help change that.
- Years
- 2009 - 2010
- Services
- Creative Content / Movement Building / Public Relations / Brand Strategy
- Website
- girlup.org