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Political Campaigns

Winning Statehouses

with Democratic Governors Association

Background

01 / Background

For over 30 years, we have helped elect governors from all across the country—including working closely with the Democratic Governors Association (DGA) to win tough campaigns down the stretch, and help close the gap in tight races. In recent years, we have worked with the DGA and other partner organizations on governors’ races in Arkansas, Kansas, Kentucky, Maryland, Montana, and other states.

Years
1989 - 2015
Services
Creative Content
Strategy

02 / Strategy

Every race has the potential to hinge on a unique local or state-specific issue—and that is especially true in governors’ races. We recognize that governors’ races are different, and that voters choose their state’s chief executive based on concerns and perceptions that don’t always apply to federal races or other statewide offices.

Since every state is different, we recognize that the creative needs to be different, too. We never take a one-size-fits-all approach to advertising, instead we work to meet people where they live. That means telling stories and featuring imagery and spokespeople that resonate with the culture and values of the state. It’s why our ads get noticed, inform and persuade voters, and ultimately help win elections.

Work

03 / Work

Over the years we have created unique, award-winning advertising for the DGA that connects with voters on issues that matter to them in their state.