01 / Background
In the fall of 2013, GMMB joined Barbra Streisand, Ronald O. Perelman, and two of America’s leading medical institutions—the Barbra Streisand Women’s Heart Center at Cedars-Sinai Heart Institute and the Ronald O. Perelman Heart Institute at NewYork-Presbyterian Hospital/Weill Cornell Medical Center—in the fight against women’s heart disease.
Heart disease is the number one killer of women, killing more women than men and more women than all cancers combined. Yet 45 percent of women don’t know it’s the biggest threat to their health. And worse, there is a grave gender disparity in the research and treatment of heart disease. Women’s hearts are different than men’s, but for the past 50 years women’s hearts have been treated based on medical research conducted on men. While progress has been made over the last 20 years, for too many women it’s not enough. Despite public education campaigns that have steadily moved the needle on awareness, women’s hearts are under-researched, often misdiagnosed, and are going untreated.
- 2013 - 2014
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