Senior Vice President, Paid Media
Erica brings more than 12+ years of proven experience in building data-driven digital marketing and strategic communication campaigns across start-ups, Fortune 100 companies, political, advocacy and non-profit sectors. Erica has led digital marketing teams and growth efforts at a variety of companies including Oracle and Merkle. Erica is a Returned Peace Corps Volunteer where she helped a small women’s group start a successful and sustainable small business. She graduated from University of North Carolina with an MBA in Corporate Strategy/Innovation and Entrepreneurship and holds a BS in Business Administration from Colorado State University.