Senior Vice President, Media Director / Politics
Jesse has been a vital member of GMMB’s award-winning media planning and buying team for more than 13 years. With a deep understanding of advertising, data analytics, and politics, Jesse oversees a team of media planners and buyers, and works directly with clients to strategically construct and execute media plans with precision.
Jesse’s team uses the best research and data-driven optimization to create sophisticated media plans that deliver the most cost-effective and poignant executions. From his work with the American Public Transport Association to the Consumer Finance Protection Bureau, Jesse ensures that the audience profiles he creates are accurate and comprehensive by pairing existing research with client specific research to maximize results. His political work—including Obama For America and the Democratic Congressional Campaign Committee—combines audience modeling with relevancy targeting that ensures the right mix of traditional and non-traditional media tactics, leading to highly successful advertising campaigns.