Senior Account Executive / Politics
Lance sits at the intersection of politics and issue communications. His experience crafting advertising, paid media strategy and messaging has propelled a wide variety of both electoral and advocacy clients. At GMMB, Lance’s focus on targeting and metrics helps campaigns spend smarter. Whether it’s overseeing multichannel advertising campaigns for groundbreaking national and statewide races, helping flip some of the country’s toughest U.S. House districts, or working to pass progressive legislation, Lance makes sure the right message is in front of the right audience. When he is not on the campaign trail, Lance continues to manage seven-figure paid media programs for some of the nation’s leading advocacy organizations fighting for access to quality affordable healthcare, strong consumer protection laws, and environmental sustainability.
Lance’s clients have included now President Joe Biden, the Democratic Senatorial Campaign Committee, Senate Majority PAC, the Democratic Governors Association, AARP, as well as candidates up and down the ballot.