Senior Vice President / Politics
Maru is a communications and political consultant with more than 15 years of experience working in campaigns across the American continent. She leads GMMB’s political projects in Latin America. Her efforts in Mexico, Guatemala and Paraguay have included strategic consulting, message development, and writing and directing award-winning TV and radio advertisements that resulted in successful gubernatorial and presidential campaigns.
Maru works closely with candidates and their teams to develop effective strategies based on a deep analysis of all audiences, their cultures and their countries’ particular environments; and collaborating with local agencies to create persuasive messages and practices that engage people. Maru also helps develop strategies for social campaigns in the U.S. to reach Hispanic audiences. She has worked on projects for the Bill & Melinda Gates Foundation, the Washington State Department of Health, the Council of the Great City Schools, Washington Health Benefit Exchange, among others.